Advertising Continue reading below It just goes to show that voice search and short-tail keyword search are not created equal, and businesses that want to rank in the dynamic and ever-changing environment of voice search will need to adjust their strategies. Consequently. How to adapt to the transmission of short-tail keywords As voice search continues to grow in importance, the best thing marketers can do is stop relying so much on short-tail keywords. While short-tail keywords used to be extremely valuable in delivering targeted and relevant results to users, today's search algorithms are much more focused on context, value, and semantics. This means that as search engines got smarter, they started to consider the intent behind a person's search.
For example, if I ask Google where I can train in Austin, it understands that in addition to some gym listings, I probably also want a hair masking service compare and contrast piece that helps me decide which classes to workout are the best for me. . If the writers of this article were only targeting short-tail keywords, they would never have ranked for my query. By providing results that help answer my questions rather than just showcasing what's available, Google and search engines like it are starting to drift towards intent-based search and away from keywords to short tail. While it might sound scary if short-tail keywords have been a big part of your content strategy, these tips will help you adapt. SEO, keywords, English 1. Create FAQ pages Since many voice searchers are looking for quick answers to questions, it makes sense for modern marketers to implement FAQ pages.
For an example of a company that did this well, check out Pet MD, which ranked as the top result for my simple query here: Screenshot Pet MD FAQ pages are simple, but they're also a great way to keep up with voice search trends and ensure higher rankings for common questions. Advertising Continue reading below 2. Make your keyword phrases more conversational While many marketers familiar with keyword research have used stuffy seed keywords, for example, “content marketer Los Angeles,” now is the time to start making seed phrases. more conversational. Instead of the example above, it's a great idea to search for a phrase like "Why do I need content marketing help in Los Angeles?" Since that last phrase is more in line with what people will search for on voice platforms, it's more likely to provide data that marketers can use to rank well in the climate dominated by voice search.